Colour is one of the simplest and most powerful tools in tourism marketing. Before a visitor reads a brochure, compares prices, or books a flight, they often react to an image. Bright streets, pastel houses, and bold urban art can capture attention in seconds. In a world driven by visual platforms and short attention spans, colour has become a strategic asset. Destinations across the globe are now leaning into colour as a defining feature of their brand. From entire towns