Bringing visibility and accountability to cloud spending Managing cloud costs effectively is becoming more important as organisations grow their use of the cloud. FinOps—a framework for aligning engineering, finance and business teams—helps build shared responsibility and improve financial decision-making. This article explores how Google Cloud (GCP) supports FinOps goals through tools such as FinOps Hub 2.0, Gemini Cloud Assist, and Google’s built-in billing and optimi