A new era for diplomacy and trade promotion Traditionally, embassies and consulates have served as the official outposts of a nation’s foreign policy—handling visas, diplomacy, and consular support. Trade offices too have had clearly defined roles focused on commercial links and business development. But in today’s globally connected, brand-driven world, there is an opportunity to rethink these outposts as dynamic spaces to build a stronger national image, boost exports, a