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Why aren’t transport planners using mobile phone data? Missed opportunities in transport planning
As cities grow, mobility needs become increasingly complex. Transport planners are tasked with designing systems that reflect real-world behaviours—where, when, and how people move.
Traditionally, this insight has been derived from costly and infrequent travel surveys or data collected via road sensors and ticketing systems. But a far richer, more continuous source of information already exists: the data generated by our mobile phones. Known as Mobile Phone
Data (MPD),
Jun 185 min read
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