Modern events and public venues operate in an environment where expectations are high, risks are real, and the margin for error is shrinking. Whether it’s a one-off music festival or a large shopping centre welcoming thousands each day, failing to understand how people move, behave, and react within these spaces can lead to operational chaos, safety risks, and missed commercial opportunities. The solution is already in our hands—literally. Mobile phones, carried by nearly

Across many high-income countries, governments are struggling to modernise how they design and deliver policy, often constrained by legacy systems, fragmented data, and a lack of real-time insights. While elected leaders call for smarter, more efficient public services, the tools available to them frequently lag behind expectations. At the same time, mobile network operators have yet to fully explore the value of repurposing anonymised mobile phone data (MPD) to support evide